Once a month is not the first place two regular events. First, some anonymous writes in the commentary that I wrote out. Second, send me a link to the article, as another public person, and fulminates against fire in the light of what is SEO and prodvizhentsev because they could not find a clinic in the search box the name of the pathology and the quarter. Each article is not so much heated discussion among the readers of this blogger, as they themselves SEOs who simply can not accept their role as caregivers search for dragons you'll ever need. Especially because they are aware that budgets seo constitute a significant part of turnover of e-business in Russia.
However, to write any ordinary hacks, SEO - not the drug trade for your site. But this is not the production of machines for production traffic. It's not even the mediation between the owner of the site and linkbilderami. This is the most common and at the same time the least understandable for the layman work - advice. Hard to understand how they can pay for advice. After advice - it's so easy, everyone of their car. And at first glance, council office mate is no worse than the so-called Council of the optimizer. Especially because a neighbor had already earning money for their company, and the optimizer - 20 -year-old boy, same age as your son - revelers.
Consultancy is always the same, for which he paid a last resort. Why go to a doctor tell if a mother than to smear the back so as not to hurt. And there is pain and what - we will deal with it only when the mother's vehicle does not help. Why pay advertisers? . Why pay the optimizer? .
I adhere to the idea that everyone should mature to start spending money on counseling. To have exhausted all possibilities for the advice from friends, relatives, those who have ... Only then dialed the right experience to speak the same language and stop asking stupid questions. I do not mind stupid questions, but there is a difference when you're filling body of knowledge of his client and when you beat off the attack, not related to business.
Selling consulting inexperienced people is difficult, and experienced customer is not enough to call it a business. Therefore, it is clear that counseling is trying to reify their activities. For example, consulting firms, conduct interviews and draw plans, which are then no one reads because there was only need the right advice and a push in the right direction. Doctors are riding on the tests, although they both can be seen that with you, but the word patient does not believe that it is the same disease. Advertisers love to work with Souvenirs, printing, because it can hold in your hand, even though we all know that money on design can do more than the manufacture of products. And SEOs sell links.
Link is very clear. She is now - before your eyes. It can be seen, you can click on it. This is the strongest justification for your work to the client. Of course, the most powerful - a position. But the position, as well as traffic, as well as orders - do not start immediately, but the work can be done oh so much. So SEOs sell links. Aggregators sell links. You can still sell the article, copyright, but in general anything that can be read or seen with my own eyes.
Council of the same advice is rarely sold. Why make a person think that he paid for the air, if I may suggest that he may feel. Replace the desire to receive traffic from the search by some desire to have the tools to get traffic. And few people are worried that buying a hammer does not guarantee that you will beat them on the nails, and not on the fingers.
To be honest, at some point, I did not care who and what he thinks about the paid consultancy. I just relaxed and trusted lawyers, doctors and other professionals in the areas where I do not know much about. As much as I did not try to keep up with everything at once, all the same, even the worst lawyer I would be better to understand the laws, and the doctor - in the health. And all that remains to me is to learn to understand how to choose the right specialist. It's still much easier than to delve into it, what does each specialist separately.
In the same way all the SEO, but the scope itself is very young and it is easy to decide that if John was able to, then you can. However, even a year of experience Vasey and regular work in this area will be better than your half-hearted attempts to understand the buying options. Of course, Bob can be infinitely stupid and just spend all your money, but you just learn to understand which one of the best Vasya.
The reasoning is that no good SEO site is not necessary, can also be cast away as unimportant. You can speak at length about the fact that 99% of sites did not meet the basic rules of search engines, but this is not required if you just think about how many companies selling air conditioners in Moscow and many places in the top ten search for this phrase. No idea about the best site does not mean your site is established in a competitive environment. As well as any attempts to create the best service will not lead to your company thousands of new customers to the company - you still need the ads. Yes, and a healthy lifestyle does not insure against health care visit on the occasion of the fracture.
Once something in this life there, so the market expressed a need for. A SEO, whether we like it or not, since there is, as search engines are ranking their sites on a well-known rules. And it will continue to exist as long as there are search terms and ranking websites. One may growl about nekorretnyh results in delivery, but this is not a problem Optimizer - he just completed an order. This problem is a search engine that she made an incorrect ranking of. In the end, with a doorway at the very least consulted Search. Hence, the rankings will deal with incorrect. Give time.
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