Unwritten rules of management.

Encourage the adoption of rapid, accurate decisions.

This does not mean that we must act on impulse. Fast and accurate solutions - is the result of a trained brain focused on adding value thinking and does not allow non-productive spending.

Avoid idle chatter, or lightheadedness. Stick to your decision until you find something really new, or did not realize that you were wrong. Then quickly and accurately, correct his decision to make it right.

Arguing about SEO

Once a month is not the first place two regular events. First, some anonymous writes in the commentary that I wrote out. Second, send me a link to the article, as another public person, and fulminates against fire in the light of what is SEO and prodvizhentsev because they could not find a clinic in the search box the name of the pathology and the quarter. Each article is not so much heated discussion among the readers of this blogger, as they themselves SEOs who simply can not accept their role as caregivers search for dragons you'll ever need. Especially because they are aware that budgets seo constitute a significant part of turnover of e-business in Russia.

However, to write any ordinary hacks, SEO - not the drug trade for your site. But this is not the production of machines for production traffic. It's not even the mediation between the owner of the site and linkbilderami. This is the most common and at the same time the least understandable for the layman work - advice. Hard to understand how they can pay for advice. After advice - it's so easy, everyone of their car. And at first glance, council office mate is no worse than the so-called Council of the optimizer. Especially because a neighbor had already earning money for their company, and the optimizer - 20 -year-old boy, same age as your son - revelers.

Consultancy is always the same, for which he paid a last resort. Why go to a doctor tell if a mother than to smear the back so as not to hurt. And there is pain and what - we will deal with it only when the mother's vehicle does not help. Why pay advertisers? . Why pay the optimizer? .

I adhere to the idea that everyone should mature to start spending money on counseling. To have exhausted all possibilities for the advice from friends, relatives, those who have ... Only then dialed the right experience to speak the same language and stop asking stupid questions. I do not mind stupid questions, but there is a difference when you're filling body of knowledge of his client and when you beat off the attack, not related to business.

Selling consulting inexperienced people is difficult, and experienced customer is not enough to call it a business. Therefore, it is clear that counseling is trying to reify their activities. For example, consulting firms, conduct interviews and draw plans, which are then no one reads because there was only need the right advice and a push in the right direction. Doctors are riding on the tests, although they both can be seen that with you, but the word patient does not believe that it is the same disease. Advertisers love to work with Souvenirs, printing, because it can hold in your hand, even though we all know that money on design can do more than the manufacture of products. And SEOs sell links.

Link is very clear. She is now - before your eyes. It can be seen, you can click on it. This is the strongest justification for your work to the client. Of course, the most powerful - a position. But the position, as well as traffic, as well as orders - do not start immediately, but the work can be done oh so much. So SEOs sell links. Aggregators sell links. You can still sell the article, copyright, but in general anything that can be read or seen with my own eyes.

Council of the same advice is rarely sold. Why make a person think that he paid for the air, if I may suggest that he may feel. Replace the desire to receive traffic from the search by some desire to have the tools to get traffic. And few people are worried that buying a hammer does not guarantee that you will beat them on the nails, and not on the fingers.

To be honest, at some point, I did not care who and what he thinks about the paid consultancy. I just relaxed and trusted lawyers, doctors and other professionals in the areas where I do not know much about. As much as I did not try to keep up with everything at once, all the same, even the worst lawyer I would be better to understand the laws, and the doctor - in the health. And all that remains to me is to learn to understand how to choose the right specialist. It's still much easier than to delve into it, what does each specialist separately.

In the same way all the SEO, but the scope itself is very young and it is easy to decide that if John was able to, then you can. However, even a year of experience Vasey and regular work in this area will be better than your half-hearted attempts to understand the buying options. Of course, Bob can be infinitely stupid and just spend all your money, but you just learn to understand which one of the best Vasya.

The reasoning is that no good SEO site is not necessary, can also be cast away as unimportant. You can speak at length about the fact that 99% of sites did not meet the basic rules of search engines, but this is not required if you just think about how many companies selling air conditioners in Moscow and many places in the top ten search for this phrase. No idea about the best site does not mean your site is established in a competitive environment. As well as any attempts to create the best service will not lead to your company thousands of new customers to the company - you still need the ads. Yes, and a healthy lifestyle does not insure against health care visit on the occasion of the fracture.

Once something in this life there, so the market expressed a need for. A SEO, whether we like it or not, since there is, as search engines are ranking their sites on a well-known rules. And it will continue to exist as long as there are search terms and ranking websites. One may growl about nekorretnyh results in delivery, but this is not a problem Optimizer - he just completed an order. This problem is a search engine that she made an incorrect ranking of. In the end, with a doorway at the very least consulted Search. Hence, the rankings will deal with incorrect. Give time.

New profit

Alka came home from work at three o'clock in the afternoon. The mood of the beautiful! .
I remembered the poem from my childhood that Alka sang all the way, when there was a home:.
- Snow! .
darling dearie.
On the way home, she hopped into the store, bought food for the holiday table. Suddenly her eye caught a teddy bear, which was so similar to what the bear - from childhood, which she gave Oleg.
Confused thoughts in my head Ali: - Oh, do not let the bad New Year's Eve. As my father says: - One should be able to create his own mood!.
Her best friend, Natasha, Alka was calling to his home - to celebrate the New Year with family. But as Alka for her to go? .
- Why would interfere with her ​​close-knit family - thought Alka. And without thinking, blurted Alka friend: - I would be at home, myself, but you know, I 've decided.
But now, holding a teddy bear, she immediately plunged into the thoughts of a distant and a close childhood.

Alya is well studied, we can say, well. Day after day, a new class, new items, and now you have 8, 9, 10 years old. In seventh grade, they have a ' brand new '. His name was Oleg. And for some reason, Daria M., teacher, decided to put this boy in one desk to Alcoy. For some strange feelings aroused in her, this ' brand new ' boy: restlessness or anxiety.
After a while they became friends. Years passed, together with Oleg they suffered ridicule and classmates teasers:.
- Tilly - Tilly dough!.
The bride and groom!.
That's the tenth grade, and no one at the school did not doubt the love of Oleg and Ali. Alya is very grown up, and all who knew her, and said: - You become so beautiful, just blossomed as Scarlet Flower. Oleg and called it: - My Scarlet.
And when was the last call, and then the last farewell lesson Oleg read with the whole class poem, which he told her, Alka, consecrated:.
The Scarlet Flower.
On the ground, was born!.
This Mom Aley.
a daughter named.
Who does not know Alya?.
Alu everyone knows,.
The Scarlet Flower,.
Scarlet soul.
The school hopes.
And the joy of mothers,.
For me, Alya.
my dear.

They have married long ago, and even the teachers were asked: - Well, the wedding - you gonna call?.
Ale was 16 years old. There was a lot of flowers and gifts, but one was the most expensive. It was a teddy bear, which she gave Oleg. Bear was such a cute little black with small eyes and a crooked mouth funny. Does anyone even realizes that she is still a little girl and even though sometimes she wants to play with toys stole, and now she is so nice and funny as this.
Alya was admitted to the Faculty of the University, and Oleg was taken to the Army. He served in Germany. How many letters she wrote to him, and how he told her in response to. Letters came every day and Alka carefully folded them and pronumerovyvala: 121, 122, 123.
Mom and Dad laughed at them: - There is still the world are Tristan and Isolde.

Oleg unexpectedly arrived on holiday. She remembers, as they walked along the quay and then suddenly he took Alka 's waist, tightly pressed her to him and said:.
- Scarlet, my dear, I love you, but I have a feeling that you will not be my.
- How is it Olezhek!? . And how did you come to a head in? .
Ten days of vacation swept like a flash.
- But why this way of life is always as something uninteresting and ordinary, so stretches and stretches, but as something good and exciting, so flies so fast - I thought Alya, who could not depart from such severe separation . Alia crying, Oleg also broke down and wept, and his mother laughed: - Well, silly, because the left - then wait three months, more has passed since.
Alka week stayed at home for diary notes: ' Olezhek, the sun my dear, how I love you! .
But weeks passed, she called and invited Natasha Alya to his home for his birthday.
Igor Alya said at once, and thought - yes, a nice kind of guy, with big brown eyes and black curly hair, intelligent, the witty, the focus. dizzy, perhaps, not one girl.
And he did so - gone to his head, and not only ale, but my mother and grandparents. It seemed in love with him the whole family, only one father said nothing.
And my mother said Alka: - Well, Oleg? . How many have to wait? .
And Alka could not stand it, yielded. Twisted romance in May, got married, then Igor immediately went to the flight.
And in June, returned home, Oleg. Their meeting was short-lived. Oleg kept his eyes lowered down, somehow believing guilty of all himself - did not save, could not, and the other was more beautiful, better, smarter. Forgive me, Alka, forgive me for all the.
Ale was hard to find words of comfort, and whether you want? .
Oleg went to the North, to work, they said Alka their mutual friends and acquaintances.
Ten years have passed, and Alia so nothing about it and did not know, and no one knew anything about him did not know how the water has sunk. Oleg 's parents moved to another apartment, to disturb their ale did not want to. Certainly, Oleg long family, children, why stir up old.
With Igor Ali lives, as they say, did not work: it was pretty decent, and ' womanizer '. More than anything, she did not like when she lied. And the next time he came home drunk, and on the collar of his shirt were obvious remnants of lipstick, and it will vigorously argued that he was visiting an old friend, with whom they have not seen each other since their school days, Alia broke down and pushed his . After some time the trial. At trial, Igor talked about his love of ale, all Alina blamed her mother, who interfered in their family life. Fortunately, Ali, no one believed him, and as children they had - they had lived, nothing at all - for six months, the joint property amassed not - and so they quickly built a.
And after the trial he asked Alya to ' pub ' - note the newfound freedom, and when she refused, he told her very roughly:.
- Well, are you stupid! .
Alya said nothing, she did not even offended, because this stranger has long ceased to interest her.

And passed all these long ten years. There have been a short meeting and short stories, but all the characters were ' not heroes of her novels '. Resigned to his fate, Alka was fascinated by theater. At first it was an easy hobby in the theater circle, then it was noticed by a director, invited for the role, then there was another role, another. In addition, the Alka had a beautiful voice with a silvery tone. And so Alia very quickly became the leading actress of Musical Theatre.
And today, she played in a play for children Snow White. How could she loved this kind of direct and sincere young audience! .
He was awakened by her unexpected phone call. She glanced at my watch - 9:00 pm.
- Well, I sleep well because you can sleep through the whole New Year, - reports a very sleepy voice mumbled Alka, and took up the phone:.
- Alo, I'm listening!.
- Welcome! .
- But what of Santa Claus? . Somehow heart sank: voice sounded so familiar. - It is the voice of the child - slipped a thought. But trouble making holiday table stirred all her thoughts now, and ' Blue Light ' began. - How did great that I decided to celebrate this New Year the first one! - Alka thought, pouring himself a glass of ' champagne '.
In the apartment the phone rang.
- Well, who else is there? . And time is something - not five to twelve. Well, wags - has not ceased to himself bubnet Alka. She somehow grabbed the teddy bear and went to open the door.
- Santa Claus called? . Alka would be rude to this brazen uncle, but something stopped her. his eyes. They shone with such joy.
- You know, you're probably confused me with someone else - he responded embarrassed occurred Alya.
Suddenly he took off his hat and beard.
No! .
In front of the darkened Alka. On the threshold he stood - her only, beloved, mother, and a long-awaited. Oleg.
- Well, hello, Alechka! .
Alya screamed and threw herself into the arms:.
- Now I'll never let you go nowhere! . He kissed her tear-stained face and it seemed that it was not all experiences were not so many years of separation.
From the room came the chime.
And Alka whispered:.
- Olezhek, dear, I congratulate you happy New Year! .
- In our country, Scarlet, life - gently corrected her, Oleg.

Oksana Orlova.

Discuss.